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Ten Things I Learned at ALT ’14 #altsummit

Have you noticed the radio silence? I took a few days off to attend the ALT Summit Design Conference here in Salt Lake City. It will be at least a few days more before I really digest everything I learned and I can do a full conference recap, but I wanted to leave you with ten things I learned while they were still fresh in my mind.

These are helpful not just for bloggers, but also for business owners, brands, artists, and people who just want to be more mindful of what they’re doing online! Some of these are things I didn’t know, some are things I’ve forgotten, and some are just things that are great to keep at the front of my brain.

(1) If you feel bored with what you’re doing, your audience will feel bored with what you’re doing.

(2) Video brings your brand forward like no other medium. It feels weird to get into it, but it helps if you stick with one format, you’re consistent with the uploads, and you accept the fact that the first 10-50 will be really awkward.

(3) You should always approach a potential new partner with this idea: “How can I help them reach their goals?” Nobody is going to pay you to create something just because you feel like creating things for a living. They have to be able to use what you’re creating.

(4) Facebook is marketing to people you know, but Google Plus is marketing to people you don’t know.

(5) Creating great content and failing to actively promote it is like throwing a huge party and only inviting a couple of people in the hopes that they’ll get there and call their friends. That might bring in a few new people, but if you send out a lot of invitations you’ll have many more guests.

(6) Occasionally search for hashtags you’re interested in on Instagram to find new people who are into the same things you are. They might become part of your audience or they might just inspire your creativity with their own great work.

(7) Don’t use abbreviations and inside jokes in Pinterest descriptions unless you don’t want people to search for the things that you’re pinning. If you do have pins that you either don’t want people to see or you don’t care if they see/share them, use secret boards so you don’t pollute your followers’ feeds. Everything you publicly pin and repin should support how you want other people to see you.

(8) Words that get pinned: craft, make, roundup, top, easy, simple, kids, etc. (Not too specific)

(9) If someone wants to see three great examples of your work, you should be able to list them immediately without thinking about it. If you can’t think of three things you’d be proud to show off, change what you’re doing.

(10) The nicest and most creative people can be found at ALT. Here’s some link love for just a handful of the ALT ’14 attendees:

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15 Comments

  • Reply Yvonne @ Dress This Nest

    Wow! You are quick. I haven’t even had time to look at my notes and you already have a blog post up. Super impressed! These are some really great take-aways. #3 & #5 were points that really resonated with me as well. Thanks for linking back to my blog! I’m so glad I got a chance to meet you at the conference. Your blog is beautiful and I can’t wait to read more!

    January 25, 2014 at 9:39 pm
    • Reply Carly Morgan

      Thanks, Yvonne! It was lovely to meet you and your blog concept is so fun. I wish we could have chatted longer!

      January 27, 2014 at 1:35 am
  • Reply Alli

    I found your blog through someone I follow on Pinterest posting this! Thanks for summing it up for those of us who weren’t able to make it x

    January 26, 2014 at 9:13 pm
    • Reply Carly Morgan

      You’re so welcome! I’m excited to see the conference posts as they roll out. My notes were a hot mess of excited scribbling so I’m hoping someone has the tips written in a more organized fashion!

      January 27, 2014 at 1:38 am
  • Reply Emmily

    Yay! You are awesome, I loved reading your takeaways… so useful. I’ve got to get to blogging about Alt while it’s all still fresh on the mind. I’m so happy we met and look forward to more meet ups with you soon! ps. thanks for the link to my site!

    January 26, 2014 at 10:58 pm
    • Reply Carly Morgan

      You are also awesome. We need to do a one-month-after-ALT local meetup and see how we’re all doing now that we’re inspired.

      January 27, 2014 at 1:39 am
  • Reply MJ

    These are awesome!! And how you had the energy to get them right up after the conference amazes me!!

    Thank you! MJ

    January 27, 2014 at 12:24 am
    • Reply Carly Morgan

      Of course! I’m glad you liked the list – I’m hoping to put something a little more structured up as soon as I recover from all the ALT joy that happened this week.

      January 27, 2014 at 1:40 am
  • Reply Quiana

    Great (and super fast!) recap! It was such a pleasure to meet you and I’m already looking ahead to the next Alt. It’s going to be a good year!

    January 27, 2014 at 8:57 am
  • Reply Mindy

    Great list, Carly! I think we need to exchange notes because I missed a lot of this stuff!

    January 27, 2014 at 10:18 am
  • Reply McKenzie @ Girl Loves Glam

    Love this! Alt was such a game changer for me! I love seeing what other people took out of their Alt conference experience too.

    January 30, 2014 at 4:22 pm
  • Reply Troy Williams

    This was so great to read and take to heart some of these lessons that I also had heard and some of were new to me and inspiring. Thanks for putting this together!!!!

    January 31, 2014 at 10:32 am
  • Reply Camille

    Thanks for the shoutout! I so loved meeting you, and I’m loving reading your takeaways!

    February 4, 2014 at 1:31 pm
  • Reply Sylvia

    Great post. It was fun to meet you.

    February 25, 2014 at 10:33 pm
    • Reply Carly Morgan

      Fun to meet you too!

      February 26, 2014 at 1:04 am

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