Have you noticed the radio silence? I took a few days off to attend the ALT Summit Design Conference here in Salt Lake City. It will be at least a few days more before I really digest everything I learned and I can do a full conference recap, but I wanted to leave you with ten things I learned while they were still fresh in my mind.
These are helpful not just for bloggers, but also for business owners, brands, artists, and people who just want to be more mindful of what they’re doing online! Some of these are things I didn’t know, some are things I’ve forgotten, and some are just things that are great to keep at the front of my brain.
(1) If you feel bored with what you’re doing, your audience will feel bored with what you’re doing.
(2) Video brings your brand forward like no other medium. It feels weird to get into it, but it helps if you stick with one format, you’re consistent with the uploads, and you accept the fact that the first 10-50 will be really awkward.
(3) You should always approach a potential new partner with this idea: “How can I help them reach their goals?” Nobody is going to pay you to create something just because you feel like creating things for a living. They have to be able to use what you’re creating.
(4) Facebook is marketing to people you know, but Google Plus is marketing to people you don’t know.
(5) Creating great content and failing to actively promote it is like throwing a huge party and only inviting a couple of people in the hopes that they’ll get there and call their friends. That might bring in a few new people, but if you send out a lot of invitations you’ll have many more guests.
(6) Occasionally search for hashtags you’re interested in on Instagram to find new people who are into the same things you are. They might become part of your audience or they might just inspire your creativity with their own great work.
(7) Don’t use abbreviations and inside jokes in Pinterest descriptions unless you don’t want people to search for the things that you’re pinning. If you do have pins that you either don’t want people to see or you don’t care if they see/share them, use secret boards so you don’t pollute your followers’ feeds. Everything you publicly pin and repin should support how you want other people to see you.
(8) Words that get pinned: craft, make, roundup, top, easy, simple, kids, etc. (Not too specific)
(9) If someone wants to see three great examples of your work, you should be able to list them immediately without thinking about it. If you can’t think of three things you’d be proud to show off, change what you’re doing.
(10) The nicest and most creative people can be found at ALT. Here’s some link love for just a handful of the ALT ’14 attendees:
- Friday We’re in Love – A marriage. A pact. A weekly date.
- Aimee Broussard – Blogger
- Giggles Galore – Making the ordinary extraordinary one smile at a time
- Charming Details – Wedding and event design
- Little Retreats – Handcrafted event essentials
- Lamps Plus – Where there is no light, there is no beauty.
- Champagne Nerd – Effervescent alcoholic beverage researcher
- My Life at Playtime
- Victoria Riza
- Damask Love – Craft is in session
- Zaycon Foods – Fresh from the farm to the family table
- Family Forward – Content and events focused on creating super hero families
- That Girl Katie
- Melissa Fancy – Life is short. Make it fancy.
- Carolyn Friedlander
- From Rain to Shine
- Amazing Life Together
- Honey Bee Weddings
- Commona My House
- Holly Hickey Moore – Interior design
- French Knot Studios – Styling details
- Inspired by Charm – Life, decorated
- Craft Lake City – Utah’s DIY Organization
- The Sweet Escape
- Harlem Love Birds
- Freckles Style Blog – Food and fashion
- Dress This Nest – Using what I know about fashion to wardrobe my home
- The Road to the Good Life – Defining the good life with haves not wants
- One Good Thing by Jillee
- Megan Tsang Studio – Photographer and Traveler
- Jameson Monroe – A boutique for babies, children, and women
- Mindy Joy Media
- Blogging it Forward – Find a mentor, be a mentor
- Studio Zerbey – Architecture and design
- Jeanetta Gonzales – Art and design
- Cooper House Creative Studio
- Curly Birds
- Being Spiffy
- Candles and Cocktails – Party planner and design
- Fraser and Parsley – Bespoke stationery
- Simply Troy – Lifestyle and events
- Gladys Happy Pace
- Bree Johnson – Classically quirky
- Great Artist Program – Every child is an artist
- Pincushion Sew and Craft
- Princess Achula
- Girl Friday – Events and designs
- Crystal Cave – Wardrobe Stylist
- Fletcher and Fox